Microsoft, SAP and Adobe team up to help companies solve a vexing problem

Microsoft, SAP and Adobe on Monday announced that their companies are working together on a new initiative to help customers do more with their own data.

The move comes as their customers increasingly adopt cloud software and infrastructure, which can make it more difficult to draw conclusions based on all the data stuck in various disparate systems.

There’s no clear road map for the Open Data Initiative, which was unveiled at the Microsoft’s Ignite conference in Orlando, Florida. And it’s not clear if Microsoft’s competitors in the cloud, including Amazon and Salesforce, will get involved.

But initially the idea is to have multiple business applications using a common data model within Microsoft’s Azure cloud, a Microsoft spokesman told CNBC. Microsoft’s Dynamics 365, SAP’s C/4HANA and Adobe’s Experience Cloud will be among the first compatible services, the spokesman said.

Coca-Cola, Unilever and Walmart are supportive of the initiative, the spokesman said.

This is breaking news. Please check back for updates.

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