China’s import taxes on U.S.-made cars have not hurt demand for BMW’s X line of sport utility vehicles that are made in South Carolina, a top executive said on Wednesday.
The ongoing trade war between the Asian country and the United States hasn’t dampened the appetite for German luxury family cars among China’s well-heeled.
“We have not seen one single unit drop since the tariffs have been introduced,” said BMW North America President and CEO Bernhard Kuhnt. BMW’s Spartanburg plant is its largest in the world, and it primarily makes SUVs, which are becoming ever more popular with customers in many markets around the world.
The German automaker cut its annual guidance in September, attributing it in part to rising international trade tensions.
Its sales in China showed no signs of slowing, rising 12 percent in October over the same month last year and 6 percent year-to-date.
China is a massive market for luxury cars, said Michael Dunne, who is CEO of ZoZoGo, a firm that advises automakers on doing business in China. BMW, Mercedes, and Audi sell twice as many cars in the country as they do in the United States.
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