There Will Never Be Another Twitter

Gideon: I find it so much work to get started on a new platform, you know, to follow people and figure out what I want to prioritize and post things there. Uh, so I can’t really say that I’ve used them. I’ve tinkered, but that’s about it. 

Lauren: Yeah. My workflow now is I, I publish a story or a podcast on WIRED. I open Twitter, I share it, and then I’m like, where’s my Bluesky login again? And then I do that. And I’m like, oh, right, T2, where I think I have, you know, four followers and I do that and then I craft something for Mastodon, which is great. But then you have to kind of poke around to find people’s Mastodon handles because people might be in different servers. And then I share that. And then, um, then I go to Instagram and I share that. 

Gideon: And then it’s time to go and make dinner. And I’m like, oh, I could have written another story today, but actually I just spent half an hour posting to social media.

Lauren: I’m admitting this to my boss. Yes. And then, and then I’m like, did that really—how many more people saw it? I mean, how many, how many did I, how many people did I reach? Did this start a conversation about something? 

Gideon: OK. But what differences are you noticing, if any, between these platforms? Or do they all feel like kind of pale Twitter substitutes at this point?

Lauren: The latter. Hmm, the latter. They’re a little bit janky. They’re not as easy to use. And um— 

Gideon: Twitter is pretty janky at the moment as well. 

Lauren: Twitter is pretty janky at the moment. Bluesky looks a lot like Twitter, which is nice. It’s got—it feels like a warm bath, familiar interface. You’re like, oh, I know how this thing works, but sometimes it doesn’t work the way you expect. There aren’t as many people on there right now because it’s invite-only at the moment. So you don’t really feel like you’re reaching a critical mass. I think back to how into Twitter I was in the early 2010s as a journalist and as a writer, and really, truly how delightful it could be sometimes. And I don’t feel that I’ve been able to replicate that feeling on any of these platforms, but also, like, I am an older, wiser person on the internet.

Gideon: Is there a day on Twitter that you remember, Lauren? As just like being the height of what it was all about. 

Lauren: I do actually have this kind of fun random memory from—I’m pretty sure it was 2011. It was a long weekend. It was a holiday weekend and I didn’t have many plans, so I was bored. I was living in New York at the time and I went on Twitter and I shared this, um, really adorable cartoon that our colleagues at The New Yorker had done about a kid going back to school after the summer break and the teacher asking, or someone asking, like, what did you do this summer? And the kid basically saying, like, I spent my summer on Twitter. And so I shared it to Twitter and then walked away from it and then the tweet blew up. And that might have been my first experience of, like, having a Twitter sort of, having a tweet go viral. Yeah. Yeah. And I looked to see why that happened and it was because—this is so random: the Fonz had retweeted me. 

Products You May Like

Articles You May Like

Risk of a US Government Shutdown Is Fueled by Very Online Republicans
X Fires Its Election Team Before a Huge Election Year
The ChatGPT App Can Now Talk to You—and Look Into Your Life
This New Autonomous Drone for Cops Can Track You In the Dark
Idris Elba Is Ready to Talk About Crypto

Leave a Reply